BENEFITS
The Africa International Design Awards (AIDA Awards) is dedicated to celebrating design excellence across the African continent and its diaspora. Embracing creativity, innovation, and cultural impact, the program spans four major disciplines: Spatial Design, Product Design, Fashion Design, and Communication Design.
Our mission is simple: to create the most comprehensive design competition dedicated to Africa and its global influence.
We offer designers, architects, and creatives the opportunity to have their work presented to an esteemed jury of industry leaders, scholars, and influential voices in design.
Each year, the winners are selected by a distinguished jury panel representing over a dozen African nationalities. The “Designer of the Year” will receive the prestigious AIDA Awards trophy, international visibility through media and exhibitions, a badge of achievement, and more.
The AIDA Awards is a powerful platform to promote your work and connect with a truly international design community.
BADGE OF ACHIEVEMENT
Each winning project, along with those granted an honorable mention, will receive an official AIDA Awards badge. This badge is a valuable promotional asset, helping you highlight your achievement across all platforms: your website, business cards, email signature, social media, printed materials, exhibitions, and points of sale.
The AIDA Awards honor smart, innovative, and culturally relevant design, celebrating creativity across Spatial, Product, Fashion, and Communication Design. The program emphasizes originality, quality of materials, atmosphere, and the way people experience and interact with design.
CERTIFICATE OF ACHIEVEMENT
A personalized certificate of achievement will be provided to each winner and honorable mention recipient; the certificate is a sign of excellence, proof of your/your team’s outstanding work and contribution to the industry.
INVITATION TO THE AWARDS CEREMONY
The Africa International Design Awards (AIDA Awards) will culminate in a winners’ ceremony held in Cotonou, Benin. This special event will celebrate the achievements of all laureates, provide unique networking opportunities, and attract strong media attention across the continent and beyond.
Additionally, the ceremony will take place during African Design Week, where winners will have the opportunity to attend keynotes, exhibitions, and roundtable events. Laureates will also meet important institutional representatives and press contacts.
EXCLUSIVE MEDIA EXPOSURE
D5 Magazine is the leading platform for professionals in architecture, interior, industrial, furniture, and lighting design. Dive into projects that push the limits of creativity and functionality, while benefiting from insights shared by visionary designers. Committed to promoting excellence, diversity, and sustainability, D5 Mag spotlights projects prioritizing social responsibility and environmental consciousness.
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HOW TO PROMOTE YOUR AIDA AWARD-WINNING PROJECT & COMPANY
We know that social proof is one of the most influential factors in decision-making. Consumer and professional (third-party) recognition is nearly 12 times more trusted than internal descriptions; the Africa International Design Awards (AIDA Awards) is the ultimate endorsement of excellence in African and diaspora design.
Print and display your certificate and winner badge: Showcase them proudly in your office, studio, or showroom. Add the digital badge to your website, portfolio, and all your digital platforms.
Share the news with your community: Celebrate your achievement on social media, in newsletters, and through direct marketing. Inspire your network and let them share in your success.
Highlight your badge in product and project communication: Incorporate the winner badge in your brochures, packaging, lookbooks, and presentations. It’s a powerful and recognizable mark of excellence.
Issue a Press Release: Send your announcement to local and international media, and through your PR/communication agency. The AIDA Awards will also publish the official winners’ announcement on its website and share across its media network.
Update your email signature: Every email you send is an opportunity for visibility. Add “Winner of the Africa International Design Awards (Year)” with your badge to your signature so all your contacts see your achievement.
Promote in showrooms and exhibitions: Add the winner badge to your display boards, catalogs, or online project pages. Share it with your distributors, retailers, and resellers so they can proudly present it to the public.
Celebrate with your team: Winning is a collective success. Motivate your team by celebrating the achievement and encourage your sales & marketing colleagues to share the news with their networks and clients.
Consider advertisements and collaborations: Many companies highlight their awards through advertisements, design magazines, or social campaigns. You might also consider collaborations with fellow AIDA winners to amplify your visibility.
Use “award-winning” in all company descriptions: From the moment you win, you can call yourself an award-winning designer, studio, or brand. This industry-recognized label is an independent endorsement of your quality, setting you apart in the marketplace. Winning the AIDA Awards is not only a competitive advantage—it builds long-term trust with clients, partners, and audiences worldwide.