The Baazz Sneaker
Prize(s):
FASHION DESIGNER OF THE YEAR 2026 | WINNER 2026 FASHION DESIGN / Footwear: Fashion Shoes
Lead Designer(s) Name(s):Ghizlaine Elmanjra
Design Status:Prototype
Website: View
Video URL:View
Project Description:
A SINGULAR NARRATIVE OF AFRICAN FASHION The project was born from a simple and radical conviction: fashion can once again become a language of truth. In a world saturated with logos and images, it chooses silence — the silence of precise gestures, of materials that breathe, of crafts that are not named but honored. Our brand arises from a vital need: to reconcile beauty and truth. A luxury that does not display itself, but embodies itself. A luxury that remembers.
A SINGULAR NARRATIVE OF AFRICAN FASHION The project was born from a simple and radical conviction: fashion can once again become a language of truth. In a world saturated with logos and images, it chooses silence — the silence of precise gestures, of materials that breathe, of crafts that are not named but honored. Our brand arises from a vital need: to reconcile beauty and truth. A luxury that does not display itself, but embodies itself. A luxury that remembers.
Project Innovation / Specification:
Where the brand proposes another narrative of fashion A QR Code integrated into each piece — not for storytelling, but for sharing the truth: Complete traceability, from raw material to the final touch. Craftsmanship centered on people and forgotten cultures at the heart of the process. Ethical production, short-cycle, made with intention. A community of emerging designers. A fluid storytelling — not just data, but meaning. What we create, we prove. A living chain inscribed in every piece: Why it’s made. Who makes it. Where and how it’s made. What it’s made of. Why it matters. Each creation comes with its Proof of Identity a manifesto of transparency revealing the DNA of our pieces and their full value chain. This approach comes to life through five pillars: The Legacy The Designer The Producer The Raw The Impact
Where the brand proposes another narrative of fashion A QR Code integrated into each piece — not for storytelling, but for sharing the truth: Complete traceability, from raw material to the final touch. Craftsmanship centered on people and forgotten cultures at the heart of the process. Ethical production, short-cycle, made with intention. A community of emerging designers. A fluid storytelling — not just data, but meaning. What we create, we prove. A living chain inscribed in every piece: Why it’s made. Who makes it. Where and how it’s made. What it’s made of. Why it matters. Each creation comes with its Proof of Identity a manifesto of transparency revealing the DNA of our pieces and their full value chain. This approach comes to life through five pillars: The Legacy The Designer The Producer The Raw The Impact
Project Sustainability Approach:
The project is rooted in a sustainable approach that begins with the material. Raw (Sustainable Factor) represents this quest for authenticity, where every resource carries a story. The leathers use tanning processes with reduced environmental impact. The textiles come from short supply chains, promoting reuse, traceability, and fair remuneration for artisans. Each component is selected for its longevity, reparability, and ability to age beautifully. The process favors natural resources, waste reduction, and circular economy principles through limited editions and a measured production rhythm. Beyond materials, Raw embodies a cultural commitment: valuing the human hand, transparency, and the memory of craftsmanship. Sustainability here becomes an act of truth connecting material, territory, and those who shape it.
The project is rooted in a sustainable approach that begins with the material. Raw (Sustainable Factor) represents this quest for authenticity, where every resource carries a story. The leathers use tanning processes with reduced environmental impact. The textiles come from short supply chains, promoting reuse, traceability, and fair remuneration for artisans. Each component is selected for its longevity, reparability, and ability to age beautifully. The process favors natural resources, waste reduction, and circular economy principles through limited editions and a measured production rhythm. Beyond materials, Raw embodies a cultural commitment: valuing the human hand, transparency, and the memory of craftsmanship. Sustainability here becomes an act of truth connecting material, territory, and those who shape it.
Local and Regional Impacts of the Project:
Before the brand, there was an ecosystem far from any ego-system: 1200 m² nestled in the old Medina of Casablanca, dedicated to innovation, transmission, and regeneration, where master artisans, young talents, designers, and makers come together to relearn, produce, repair, and revalue — always collectively. “We built the ecosystem — the brand followed.” It is the visible part of this living soil — its natural continuation. It connects creation to the real economy, aesthetics to inclusion, beauty to responsibility. It is a platform for accelerating and amplifying African talent — a catalyst for creators who seek to combine rootedness and modernity.
Before the brand, there was an ecosystem far from any ego-system: 1200 m² nestled in the old Medina of Casablanca, dedicated to innovation, transmission, and regeneration, where master artisans, young talents, designers, and makers come together to relearn, produce, repair, and revalue — always collectively. “We built the ecosystem — the brand followed.” It is the visible part of this living soil — its natural continuation. It connects creation to the real economy, aesthetics to inclusion, beauty to responsibility. It is a platform for accelerating and amplifying African talent — a catalyst for creators who seek to combine rootedness and modernity.
