Firebird Brand Identity
Prize(s):
WINNER 2026 Print & Digital / Logo, Trademark and Symbol Design | Honorable Mention 2026 Print & Digital / Corporate Identity
Company Name:Monday Design Ltd
Lead Designer(s) Name(s):Nana Adwoa Sey
Design Team / Other designer(s):Norkor Nortey, Sarfoah Williams, Kezia Asare-Darko
Other Contributor(s):Vanessa Dzidulah, Maame Adwoa Aboagye
Client Name:Firebird Ghana
Project Location:Accra, Ghana
Design Status:Commercialized
Project Description:
Firebird is Accra’s bold new flame — a fast, flavorful, chicken-focused restaurant redefining what chicken looks like in Ghana. Built on the belief that delicious doesn’t have to mean complicated, Firebird serves up crave-worthy chicken meals with unbeatable value, standout taste, and a brand experience that’s anything but ordinary. We’re here to set the standard for fast food done right — hot, fresh, and full of flavor, every single time. The branding perfectly matches Firebird’s ethos; it’s bold, eye-catching, and just a little offbeat while also proving that you don’t need endless elements to create a strong brand. The color palette flips traditional fast food branding on its head by combining a striking electric blue with a vibrant, punchy orange. The typography is crisp and confident, simple yet full of life and character. The mascot icon is the perfect compliment to both elements, with a whimsical and sharp illustration that ties everything together. All aspects of the brand, from packaging to the color palette, set the tone for exactly the kind of brand Firebird is–unlike anything Accra has ever seen before.
Firebird is Accra’s bold new flame — a fast, flavorful, chicken-focused restaurant redefining what chicken looks like in Ghana. Built on the belief that delicious doesn’t have to mean complicated, Firebird serves up crave-worthy chicken meals with unbeatable value, standout taste, and a brand experience that’s anything but ordinary. We’re here to set the standard for fast food done right — hot, fresh, and full of flavor, every single time. The branding perfectly matches Firebird’s ethos; it’s bold, eye-catching, and just a little offbeat while also proving that you don’t need endless elements to create a strong brand. The color palette flips traditional fast food branding on its head by combining a striking electric blue with a vibrant, punchy orange. The typography is crisp and confident, simple yet full of life and character. The mascot icon is the perfect compliment to both elements, with a whimsical and sharp illustration that ties everything together. All aspects of the brand, from packaging to the color palette, set the tone for exactly the kind of brand Firebird is–unlike anything Accra has ever seen before.
Company Name:Monday Design Ltd
Lead Designer(s) Name(s):Nana Adwoa Sey
Profile Description:
Led by Founder and Creative Director Nana Adwoa Sey, Monday Design Co is an award-winning design-driven and results-oriented firm located in the heart of Accra, Ghana. From packaging design for small start-ups to e-commerce website design for large corporations, our work has spanned a wide range of industries and clients.
Led by Founder and Creative Director Nana Adwoa Sey, Monday Design Co is an award-winning design-driven and results-oriented firm located in the heart of Accra, Ghana. From packaging design for small start-ups to e-commerce website design for large corporations, our work has spanned a wide range of industries and clients.
Previous Awards Won:
SILVER Award Winner – World Brand Design Society (WBDS) Agency Design Awards 2024/25 GOLD Award Winner – Best Product Design – Advertising Association of Ghana (AAG) Gong Gong Awards 2023/24 SILVER Award Winner – Best Merchandise Design – Advertising Association of Ghana (AAG) Gong Gong Awards 2023/24 BRONZE Award Winner – Best Product Design – Advertising Association of Ghana (AAG) Gong Gong Awards 2023/24
SILVER Award Winner – World Brand Design Society (WBDS) Agency Design Awards 2024/25 GOLD Award Winner – Best Product Design – Advertising Association of Ghana (AAG) Gong Gong Awards 2023/24 SILVER Award Winner – Best Merchandise Design – Advertising Association of Ghana (AAG) Gong Gong Awards 2023/24 BRONZE Award Winner – Best Product Design – Advertising Association of Ghana (AAG) Gong Gong Awards 2023/24
