Beatrace Oola is the visionary founder of Fashion Africa Now, an award-winning digital multimedia platform and an international network that serves as an inspiring bridge between creatives of African descent and the global worlds of culture, media, and fashion. As the CEO of APYA Productions, one of the first German creative agencies focused on African and Afro-diasporic high-end fashion, she has not only brought exceptional talent into the spotlight but also ignited an innovative and transformative force within the cultural industries.
She has been instrumental in amplifying underrepresented talent and aesthetics, while reshaping how African fashion is perceived and positioned in Germany/Europe. With over a decade of experience as a consultant, lecturer, speaker, interdisciplinary curator, and creative producer, she brings a cross-borders and cross-disciplinary approach to every endeavor. Her practice embodies the power of the creative industries to reshape not only markets but also narratives.
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