With nearly 20 years of experience in advertising and communication, Luc has forged his path as a passionate self-taught creative, progressing from illustration to creative direction within Publicis Groupe Africa. At the age of 27, he became one of the youngest Creative Directors at RED Africa, Publicis Côte d’Ivoire.
He has contributed to the development of campaigns for both local and international brands such as Nestlé, MTN, L’Oréal, Orange CI, Visa, and many others, focusing on accessible and relevant solutions for emerging markets.
His career has been recognised with numerous awards (YouTube Creator Awards, Cristal, Gong Gong, Pitcher…), and his role as a jury member in festivals like Cannes Lions reflects his dedication to advertising excellence in Africa.
Beyond titles, Luc sees himself above all as a mentor and a passionate advocate for African creative potential, constantly seeking ideas that resonate with the realities of the continent.
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